Barton A. Weitz

Retailing management

2026

Fundamentals of selling

2013

Selling

2021

Handbook of Marketing

2002

Selling

1987

The Interface of marketing and strategy

1990

The Amount and Direction of Effort

1985

Strategic marketing

1984

Retailing Management

1998

Retailing Management (with Student Tutorial CD-ROM)

2001

Retailing Management (McGraw Hill International Editions)

2006

Readings in strategic marketing

1988

Loose Leaf Retailing Management

2013

Knowledge, Motivation, and Adaptive Behavior

1985

Connect Access Card for Retailing Management

2018

A Framework for Analyzing Vertical Integration Issues in Marketing (Working Paper, Report No 83-110)

1983