David A. Aaker

Marketing research

2007

Strategic market management

2003

Consumerism

1983

Brand leadership

2012

Advertising management

1992

Developing business strategies

2001

Building Strong Brands

2002

Liderazgo de marca

2006

Essentials of marketing research

2002

Brand relevance

2011

Three Threats to Brand Relevance

2013

Brand Portfolio Strategy

2004

Strategisches Markt-Management

2013

Strategic Marketing Management

2002

Multivariate analysis in marketing

1981

Managing brand equity

1991

From Fargo to the World of Brands

2005

(WCS) Strategic Marketing Management 7th Edition Course Pack

2004