Ernest Dichter

Strategy of Desire

2017

The Strategy of Desire

2002

The naked manager

1974

Getting Motivated by Ernest Dichter

2014

Es Ud UN Buen Gerente

1993

Total self-knowledge

1976

The psychology of everyday living

2007

Packaging, the sixth sense?

1975

Neues Denken bringt neue Märkte

1991

Motivforschung, mein Leben

1977

Motivating human behavior

1971

Marketing Plus

1988

How hot a manager are you?

1987

Handbook of consumer motivations

Ernest Dichter and motivation research

2010

Die zweite Karriere

1975

Der nackte Manager

1975

Das grosse Buch der Kaufmotive

1981