George S. Day

Marketing research

2007

Market driven strategy

1999

Essentials of marketing research

2002

Wharton on dynamic competitive strategy

1997

Market Driven Organization

2012

Innovation prowess

2013

See Sooner, Act Faster

2019

Wharton on managing emerging technologies

2008

Wharton - Gerencia de Tecnologias Emergentes

2001

Valuing Market Strategies (Special Report, Report No 88-112)(Photo copy edition)

1988

The Market Driven Organization

1999

The Interface of marketing and strategy

1990

Strategy from the outside in

2010

Strategy from the Outside In (PB)

2023

Strategic market planning

1984

See Sooner, Act Faster - How Vigilant Leaders Thrive in an Era of Digital Turbulence

2019

Priorities for Research in Strategic Marketing (Working Paper, Report No 83-103)

1983

Peripheral vision

2006