Gordon Prestoungrange

Maximising marketing effectiveness

1983

The virtual learning organization

2000

Technological forecasting

1972

Prestonpans

2006

Multinational action learning at work

1999

Fashion marketing

1973

Exploration in marketing thought

1971

Developing the librarian as a manager

1975

Creating and marketing new products

1973

Contemporary marketing

1971

Business school graffiti

1976