Gordon Wills

The Knowledge Game

1998

Technological forecasting and corporate strategy

1969

Your enterprise school of management

1993

Tailor making managers

1976

Strategic issues in marketing

1974

Sources of United Kingdom Marketing Information (Marketing Library)

1969

Pricing strategy

1969

Packaging as a source of profit

1975

New ideas in retail management

1970

Marketing through research

1967

Marketing reality

1991

Lateral marketing thoughts

1979

Introducing Marketing

1984

How bad are your marketing communications?

1977

Exploration in marketing thought

1971

Entrepreneurs

1988

Effective product organisation and development

1985

Creating wealth through management development

1988