Hooman Estelami

Routledge Companion to Financial Services Marketing

2022

Marketing Financial Services

2012

Maintaining Engaged Customer Relationships in Financial Services

2014

Financial Exclusion

2015

Behavioral pricing

2005

Strategic Pricing

2006

Strategic Pricing. Journal of Product and Brand Management, Volume 15, Issue 6

2006

Simplified Business Research Methods

2018

Marketing turnarounds

2010

Frontiers of distance learning in business education

2013

Emerging Perspectives on the Marketing of Financial Services

2007

Emerging Perspectives on the Marketing of Financial Services. International Journal of Bank Marketing, Volume 25, Issue 4

2007

Cases in Financial Services Marketing

2018

Building Trust in Financial Services

2014

Behavioral Pricing. Journal of Product and Brand Management, Volume 16, Issue 7

2007

Behavioral Pricing. Journal of Product and Brand Management, Volume 14, Issue 6

2005

Behavioral Aspects of Pricing

2011