Jochen Wirtz

Services marketing

2021

Essentials of Services Marketing

2024

Intelligent Automation

2020

Winning in service markets

2017

Understanding the Role of Business Analytics

2019

Understanding Service Consumers

2017

Service Marketing Communications

2017

Positioning Services in Competitive Markets

2017

Special Issue from the 4th ServSIG Services Research Conference

2006

Services marketing in Asia

2005

Services Marketing in Asia

2001

Services Marketing, Global Edition

2015

Service Pricing and Revenue Management

2017

Rules of the Service Game

2020

Revenue Management

2015

Pricing Services and Revenue Management

2017

Perspectives from Asia

2009

MARKETING DES SERVICES 7E

2014