Nigel Piercy

Strategic marketing

2009

Market-led strategic change

2016

Export Strategy

2015

Marketing Organisation (RLE Marketing)

2014

Marketing budgeting

2015

Managing Marketing Information (RLE Marketing)

2014

Marketing Strategy and Competitive Positioning

2024

Managing marketing information

2015

The Oxford handbook of strategic sales and sales management

2012

Marketing organisation

2015

Export strategy, markets and competition

1982

The Management implications of new information technology

1984

Tales from the marketplace

2000

Strategic customer management

2009

Online Course Pack

2005

Marketing Strategy and Competitive Positioning (6th Edition)

2017

Marketing Budgeting (Rle Marketing)

2014

Marketing asset accounting

1986