Paul W. Farris

Profit Impact of Marketing Strategy Project

2009

Getting Multi-Channel Distribution Right

2020

Marketing Metrics

2007

Marketing Analytics

2021

Decisions in marketing

1989

The Profit Impact of Marketing Strategy Project

2007

Marketing Research (Collection)

2011

Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)

1976

Determinants of Advertising Intensity

1977

Cutting Edge Marketing Analytics Real World Cases And Data Sets For Hands On Learning

2014

Accounting for the Market Share-Roi Relationship

1989

Accounting for the Market Share-Roi Relationship (Report No 89-118)

1989