Catalogo · 9780071214780
Marketing
ISBN 9780071214780
"Marketing: The Core presents an easy-to-read introduction to the exciting, dynamic, and challenging field of marketing. Drawing upon the successful approach used in the author team's larger text, Marketing, this concise version presents the basic concepts essential to an introductory marketing course, while also retaining the pedagogy that has made Marketing a best-selling text."--BOOK JACKET.
La tua libreria
Accedi per aggiungere questo libro alla tua libreria.
Lettori
Communitas attorno al libro
Letture affini
Strategic marketing problems
Roger A Kerin, Roger Kerin, Robert Peterson
Loose Leaf Marketing
Roger A. Kerin, Steven Hartley
Looseleaf for Marketing
Roger A. Kerin, Steven W. Hartley
Gen Combo Marketing
Roger A. Kerin
Perspectives on strategic marketing management
Roger A. Kerin, Peterson, Robert A.
Marketing : the core
Roger A. Kerin, Steven W. Hartley, William Rudelius
Gen Combo Looseleaf Marketing the Core; Connect Access Card
Roger A. Kerin, Steven W. Hartley
Contemporary Perspectives on Strategic Market Planning
Roger A. Kerin
Study Guide for Use With Marketing
Roger A. Kerin
Study Guide for Marketing Telecourse to accompany Marketing
Roger A. Kerin
Student Guide for Concepts in Marketing
Roger A. Kerin
Altri libri di Roger A. Kerin, Steven W. Hartley, William Rudelius
Verba volant · scripta manent