You're not dead until you're forgotten

"Dunning was born into the movie business .... and ultimately became Canada's pre-eminent B-movie producer, with a knack for developing young talent ... Dunning ... recounts his rough-and-tumble upbringing in the Montreal suburb of Verdun in the 1930s, his modest start in the film industry behind the candy counter of his family's movie theatre, and later, his ventures into film distribution and production. In the 1960s Dunning, along with financial wizard André Link, founded Cinepix, which eventually merged into the Lionsgate Entertainment film colossus. Specializing in such exploitation genres as raucous comedy, horror films, and groundbreaking Québécois 'maple syrup porn', Cinepix churned out cult classics like Valérie ... and Meatballs ... Driven to succeed in the face of arbitrary censors, parochial Canadian critics, and controlling government funding agencies, Dunning and Link developed a formula for producing controversial, moneymaking movies, and helped launch the careers of luminaries-to-be, such as David Croenenberg, Ivan Reitman and Don Carmody"--Publisher's description.