But will the planet notice?

"You are one of seven billion people on Earth. Whatever you or I do personally- eat tofu in a Hummer or hamburgers in a Prius- the planet doesn't notice. In our confrontation with climate change, species preservation, and a planet going off the cliff, it is what several billion people do that makes a difference. The solution? It isn't science, politics, or activism. It's smarter economics."--[book jacket].