Catalogo · 9781306905008
Strategic Integrated Marketing Communications 2e
ISBN 9781306905008
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Strategic Integrated Marketing Communications
Larry Percy
Marketing Research That Pays Off
Larry Percy
Strategic advertising management
Larry Percy, Richard Elliott
Strategic brand management
Richard Elliott, Larry Percy
Marketing Communications
John R. Rossiter, Larry Percy, Lars Bergkvist
Advertising strategy
Larry Percy
Strategies for implementing integrated marketing communications
Larry Percy
Advertising and consumer psychology
Larry Percy, Arch G. Woodside
Verba volant · scripta manent