Catalogo · 9781317906636
International Business Strategy
Peter J. Buckley, Pervez N. Ghauri
ISBN 9781317906636 · International business enterprises
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, extern.
International business enterprises
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