Catalogo · 9781452263649
The Mass Marketing of Politics
ISBN 9781452263649
"The Mass Marketing of Politics details how marketing tactics are being used to determine public opinion, win votes, and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers solutions to fix our political system before it is too late."--BOOK JACKET.
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Political marketing
Bruce I. Newman, Jagdish N. Sheth
The Marketing of the President
Bruce I. Newman
Social Media, Political Marketing and the 2016 U. S. Election
Christine B. Williams, Bruce I. Newman
Political Marketing in Retrospective and Prospective
Bruce I. Newman
Political Branding
Christopher Pich, Bruce I. Newman
2020 U. S. Presidential Election
Daniel E. Bergan, Bruce I. Newman
Political Marketing and the Election Of 2020
Jody C. Baumgartner, Bruce I. Newman
Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
Bruce I. Newman
Marketing Revolution in Politics
Bruce I. Newman
Communication of Politics
Bruce I. Newman
A Cross-cultural Theory of Voter Behavior
Bruce I. Newman
Dostoevsky and Kant
Evgenia Cherkasova
Verba volant · scripta manent