The management of ideas in the creating organization

This book introduces the concepts of IdeaManagement and IdeaLeadership as central positions and functions for the 21st century organization. IdeaManagement involves not only the creation of the IdeaManager, but tasks that person to turn all of his/her employees into IdeaLeaders. IdeaLeadership must be broadly distributed so that everyone takes a turn at being an IdeaLeader. IdeaLeaders suggest, offer, propose, and point out new ways to do old things, new things that can be done with old ways, and new things that need to be done and need new ways. They will become the central forces of the organization, and everyone else will be tasked with helping them implement the new ideas.

The ability to generate ideas and put them quickly into action will be the next competitive edge.