John A. Quelch

The global market

2007

Cases in advertising and promotion management

1994

Sales promotion management

1989

Readings in Modern Marketing

2007

Marketing Management

2001

Instructor's manual to accompany Cases in advertising and promotion management :

1994

Global marketing management

2005

Compassionate Management of Mental Health in the Modern Workplace

2019

Cases in Strategic Marketing Management

2001

The new global brands

2005

The marketing challenge of Europe 1992

1991

The marketing challenge of 1992

1990

Strategic marketing cases for 21st century Asia

2000

P营销

2012

Problems and cases in health care marketing

2004

Multinational marketing management

1988

Marketing Management Vol. 2

1985

Marketing Management:Text and Cases, (Special Indian Edition)

2005