Catalogo · 9780324322842
Global marketing management
ISBN 9780324322842
A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.
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The global market
John A. Quelch, Rohit Deshpande
Cases in advertising and promotion management
John A. Quelch
Sales promotion management
John A. Quelch
Readings in Modern Marketing
John A. Quelch
Marketing Management
John A. Quelch, Robert J. Dolan
Instructor's manual to accompany Cases in advertising and promotion management :
John A. Quelch
Compassionate Management of Mental Health in the Modern Workplace
John A. Quelch, Carin-Isabel Knoop
Cases in Strategic Marketing Management
John A. Quelch
The new global brands
John A. Quelch, Nathalie Laidler-Kylander
The marketing challenge of Europe 1992
John A. Quelch
The marketing challenge of 1992
John A. Quelch
Verba volant · scripta manent