Non abbiamo ancora una biografia di Robert D. Buzzell.
Pubblicato in Inglese · Tedesco
Pims
1973
Marketing im Zeitalter der Compunications''
1988
The PIMS principles
1987
PIMS-Programm
2013
Multinational marketing management
1988
Marketing
1972
Marketing in an electronic age
1985
Marketing Costs in Consumer Goods Industries (Working Paper, Report No 76-111)
1976
Market Share, Profitability, and Business Strategy (Working Paper, Report No 74-116)
1974
Market Research Information Systems
1969
I/M Multinatnl Mrktng
1988
Global Marketing Management
1992
Das PIMS-Programm
2013
