Catalogo · 9780132543989
Why you need to be on the brandwagon
ISBN 9780132543989
"This Element is an excerpt from 'Don't Mess with the Logo: Tools to Build Brands with Impact' by Andy Milligan and Jon Edge. Everyone now understands that brands equal long-term money. And long-term money gives you the power to change things. That's why we're obsessed with brands. And that is why you have to be on the brandwagon"--Resource description page.
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