Satellites over South Asia

"The rapid spread of satellite TV in recent years has made a huge impact on the choice of viewing available to audiences in South Asia, not just in the cities but increasingly in towns and rural areas as well. This unprecedented boom has provoked a lively debate about the implications for nations, communities and cultures. Satellite TV respects no borders and it has posed a major challenge to the nation state and to national broadcasting systems." "This book tells the story of the opening of the skies, the media companies involved, the means of distribution and the reactions of viewers to the huge and growing menu of programmes."

"In writing the book, the authors have drawn on the experience and insights of a network of research associates across South Asia. The book is based on extensive field research, including over four hundred interviews, plus focus group discussions and district surveys. Constituting the first systematic study at the regional level of the impact and implications of the satellite revolution, it will be especially valuable for media analysts, students of mass media and cultural studies, journalists and media professionals, political scientists, policy-makers and all those interested in the satellite revolution in South Asia."--Jacket.