Catalogo · 9780761911098
Handbook of political marketing
ISBN 9780761911098
"This unique handbook brings together in one comprehensive volume the leading edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state of the art review of the role of marketing, both the good and the bad, in political campaigns."--BOOK JACKET.
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Political marketing
Bruce I. Newman, Jagdish N. Sheth
The Marketing of the President
Bruce I. Newman
Social Media, Political Marketing and the 2016 U. S. Election
Christine B. Williams, Bruce I. Newman
Political Marketing in Retrospective and Prospective
Bruce I. Newman
Political Branding
Christopher Pich, Bruce I. Newman
The Mass Marketing of Politics
Bruce I. Newman
2020 U. S. Presidential Election
Daniel E. Bergan, Bruce I. Newman
Political Marketing and the Election Of 2020
Jody C. Baumgartner, Bruce I. Newman
Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing
Bruce I. Newman
Marketing Revolution in Politics
Bruce I. Newman
Communication of Politics
Bruce I. Newman
A Cross-cultural Theory of Voter Behavior
Bruce I. Newman
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